"How to Get Through
the Spam Filters"

The Only Effective Solution Endorsed by Famous Web Marketers.






Dori Friend, Founder
Sonic-Rocket Technology

dori/at/e-filtrate.com
     
Dear 'Legal' Email Marketer,    
 


x(In a hurry or just want the bottom line? Click Here.)

You're not going to believe this...

According to Time Magazine, between 40-70% of all email is getting killed (Spam Filtered) BEFORE anyone has a chance to read it? (Don't take my word for it, Click Here to see the excerpts from the June issue of Time Magazine.)

And did you know that up to 27% of all permission- based email NEVER makes it to the recipient's inbox?

Sounds crazy doesn't it? I thought so too.

And that's why I wanted to strangle the Spam Filter companies and beat them at their own game.

And, I have! Look at what I created...

Two Spam Content Detection Systems!
  One based on Spam Assassin's scoring system and the other based on multiple generic trigger word/phrase databases.
 
Trigger Word/Phrase Suggestion Tool!
  Don't worry if you have trigger words or phrases, I give you 3-7 non-trigger alternatives to choose from.

Check and see if you are Blacklisted!
  Before you send ANY email campaigns, you MUST check to see if you or your ISP is on a Blacklist. My easy-to-use interface checks 9 Blacklists automatically for you.

Easy Email Editing!
  One of the best features of e-filtrate is how easy it is to edit your email and run it again and again through the Spam Checker without a lot of copy and pasting. Spell Checker and Chunker also included!

Get your Bounce Back Percentage!
  This one feature alone will save you $90 a month in email service account fees. And, if you are really serious about getting the most out of your email campaign, you can eliminate the step to test send your emails to see what percentage is getting through.

Get "Filter Breaker," my biggest competitor's Spam Check Software. FREE
  That's right, I have bought reprints rights to my biggest competitor's Spam Check Software, so if you were even thinking of going to the other side, don't bother, you can get it here for free, which is $70 savings.

And, if you want to beat them too, then the first thing you need to do is download this report I wrote. This report contains the basics, so if you are really serious about getting through the Spam Filters, then you really do need to get it. Really.

DOWNLOAD NOW

"The 21 ~Deadliest~ Spam Filter Violations!"
- and how to get your email through the Spam filters by avoiding them...

Most Email Marketers are making at least one
of the 21 deadly Spam Filter Violations
that *guarantee* they'll fail and not get through.

Don't be one of them!

And...It is FREE!

Directions: Type in your First Name and Email Address and click
"Avoid the 21 Deadly Violations"

The report will be immediately emailed to you.

     
 
Email Address:
First Name:
   
 
   
  I won't share, trade or sell your email address to anyone, PERIOD!

And, you ALWAYS have a one- click easy unsubcribe option! You have MY word!
 

 

 

 

Listen to this..

If you are an Internet Marketer or Publisher who has a legitimate opt-in list, or you are planning on building one, then what I am about to tell you will change the way you send email forever.

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See a sample report of what you can get for YOUR email
   
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Before and After email test results using e-filtrate's Trigger Catcher™
   
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See how it works
   
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The 5 most frequently asked questions
   
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Get immediate access to e-filtrate.com's member site

If you are like me, you don't want to leave ANY money on the table and want to ensure yourself that your email will get through to your customers and readers.

 
Listen to Alex Mandossian
xxxof "TrafficConversionInstitute.com
"

xxxx...this is what I use exclusively every time I
xxxxxsend out a broadcast email. Get it NOW!

There are a couple of ways you can do this, but first, I want to clarify this HUGE MYTH that is going around about Spam trigger words.

I get email all the time from people who think they have cleverly fooled the Spam Filters by placing arbitrary spacing between letters of what they think are Spam Words.

For example, you probably have seen this before--> F-R-E-E or FR^E or F R E E, or the twenty other ways people are spelling that word!

Am I right?

Everyone thinks the word "FREE" registers huge Spam Scores and kills their email before it gets through. But guess what?

This is a TOTAL MYTH!

In fact, the word "FREE" only scores .05 in SpamAssassin, which is one of the lowest scores you can ever get.

I can't help myself from silently chuckling when I see how some people pay so much attention to those single words when it is the combination of words that gets them in real trouble.

I typically see phrases that score 2.9, 4.3, 3.0 etc. in emails where the sender has carefully decorated words that they erroneously thought were triggers.

They are focusing on the wrong thing.


My question to you is: Have you ever focused on the wrong thing as well?

Don't worry, I did too, in fact, that's the reason why I started studying Spam Filters and what made them work. I dissected them, part by part, element by element.

And believe me, they work in ways that will blow your mind and the most innocent copy will get triggered as Spam.

Remember: in my opening sentence I mentioned a fact, that between 40 and 70% of all incoming email gets killed according to Time Magazine. Here is that fact again.


 
     
 



Did you read that?

Once again, 40% and 70% of all incoming mail is killed upon arrival. This is crazy isn't it? And what's worse it suggests that a lot of legitimate email gets trapped unbeknownst to the sender, and the receiver never knows about it.

You have probably experienced this, when someone who has been waiting to get email from you has said "hey when are you going to send me that email," and you say, "I did, I DID!" And they think you are lying.

Well, this is the problem.

Just how bad is the problem, Take a look.

(download full report by ISIPP titled: False Positives: The Baby and the Bathwater)
(same report)

That's NOT how much Spam they are catching.

That is "wanted," "legitimate," "requested" email that is getting thrown into the dumpster BEFORE it reaches the inbox!

And just look at what the analysts are saying about the problem.

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Assurance Systems says that ON AVERAGE, 15% of wanted messages (your opt-in email campaign) do not get through to the inbox because of the false positive problem. (download full report) (same report)

(In case you didn't know what a false positive is, it is when a wanted email is incorrectly identified as Spam)
   
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MAPS RBL reports that the mail Blacklists block is 34% legitimate. (read full report) (same report)
   
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David Ferris of Ferris Research estimates false positives will cost US companies alone $10 Billion in 2003.
   
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See whose requested mail did not get through to Yahoo. You are not alone! (same report)
   

You can work yourself to the bone creating your product, building your list, getting JV partners and writing your email campaigns.

Bottom line is, if your email does not get through to them, none of the other stuff I just talked about matters. That's why it makes sense to give my new Spam Checking System a try.

Introducing...


E-filtrate is the world's most up-to-date email optimization tool on the Net.

If you are in a hurry, click here to optimize every email you send from now on for less than 8 cents a day.

The first online email delivery optimization System that finally puts the odds back in your favor and puts more money in the bank because it guarantees that your email gets through.

Email delivery optimization is the technique of systematically testing your email content, delivery system, and bounce back percentage.

In plain English, that means you make your email "Spam Filter Friendly" so your email gets through every time to your "lists."

Until now, there has NEVER been a simple comprehensive SYSTEM to optimize your email broadcasts. You might have gotten one of the pieces, but not all of them. e-filtrate™ offers not only the complete puzzle but automates the process for you. Take a look at my simple system.



Listen and hear
how simple Dori's email optimization system is!


Let me be perfectly frank with you. Now that you know what my system can do, I need to tell on myself. You can do what my system does manually. The problem is that it will cost you about $90 dollars a month and a whole lot of work. But, you still can do it.

Or

You can use e-filtrate™ for a whole lot less money, and a whole lot less effort.

I have automated the process so you don't have to look up and memorize trigger words and phrases, you don't have to go to each BlackList to make sure you don't match any IP addresses that are on them and you don't have to open separate accounts on AOL, Earthlink, MSN and Yahoo among others to test send your emails to.

I have done all the hard work for you!

I have made it quick, easy and automatic so you can check your emails without barely lifting a finger in less then 2 minutes flat.

All the tools in e-filtrates™ system are guaranteed to make your life easier and make your emails go through faster and with less effort. In fact it has all the information you need to have better results getting your email through the Spam Filters.

But don't take my word for it, take a look for yourself. I have 5 very cool features. That is 4 more than any other content checker available on the Internet.

Click Here if you don't want to read.



Don't want to Read? Listen to it!

I have not one, but TWO content detection systems. Realizing that even though most Spam Filters are using more complex triggering systems based on phrases and complex scoring algorithms, there are still a lot of smaller ISPs that are using older Spam Filter technology that is just based on single more obvious words. That's why I decided to create both detection systems, to stay current and up to speed and to stay clear of past technology that still might stop our mail.

Spam Content Checker One
The first Spam Content Detection System is based on Spam Assassin's scoring system. It is designed to tell you what trigger phrases are in your email, the score of each offense and the total score of your email without you having to know one trigger word or phrase. It also highlights each offense so you know exactly where it occurred for easy editing

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Most up to date checker on the Net!
Many checkers on the Net are out of date, we guarantee ours is ALWAYS current with latest updates.
   
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Checks your content for current trends in Spam Filtering
Present trends go way past trigger words and phrases. This checker checks for things you would never even think of.... or at least until it tells you about them. ;)
 
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Uses most widely used Spam Filtering system
Spam Assassin™ is known throughout the industry as a leading Spam filtering system and is the most current on new trends that develop.
 
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Know your email's total score
It is your total score that will either get you triggered as Spam or a legitimate message. Very important to keep under 5.
 
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Know what each offense scores
It is important for you to know what each offense scores so you can make the decision what needs to be edited and what you can leave alone. Believe me, they are not all the same and you just might leave some Free's in there.
 
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Know where each offense occurs
What would knowing each offense score do if you couldn't easily go back and find out where it occurred. This is done for you by our highlighting routine that makes each offense extremely visible and findable.
 
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Edit and rerun WITHOUT reentering email
Of course, what a pain in the butt it would be if you had to go back and fourth between your email editor and Spam Content Checker. I believe this is the only Spam Checker that lets you go back and fourth easily. I have even included a lot of editing functions that you will learn about later.
   
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Graphical Scale
The report also has a great graphical interface that lets you know on a scale from one to ten if SpamAssassin thinks you will get through. See below.



  0-1.9: Green light, you will get through.
2-4.9: Amber light, it is starting to look like Spam
5 and above: You're toast!
   
   
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EXAMPLE BELOW
Check out the email below. It is simple, yet the email on the left scores a whopping 23 points while the email on the right with a couple of changes gets the same message across but only scores .01. The best news is that email GETS THROUGH!

BEFORE
AFTER
     
TO: jane@earthlink.net
FROM: DORI FRIEND

SUBJECT: Jane, build more wealth for your family

BODY COPY:

RE: How To Build Wealth For Your Family

Dear Jane,

Because you just attended one of our financial freedom seminars, I want to introduce you to a new money making opportunity that will build wealth for your family while you sleep.

For only pennies a day, this new breakthrough investment strategy will allow you to be your own boss and bring in the additional income you know you've always deserved :-)

There's no investment required right now. Just click the link below and find out how to start doing business with us online.

http://www.Investments4Families.com

Yours for more family wealth,
Dori Friend- President
Sonic Rocket Investments, Inc.
(209) 274-6363
 
TO: jane@earthlink.net
FROM: DORI FRIEND

SUBJECT: Jane, try this family wealth secret

BODY COPY:

RE: How To Build Family Wealth Faster

Hi Jane,

Because you just attended one of our recent seminars, I want to introduce you to a new m@ney making secret that automatically builds more wealth for you and your family.

For just 2 dollars a month, this new breakthrough strategy allows you to stay at home and make the extra m@ney you know you've always deserved :-)

You don't have a to pay dime right now. Just click the link below and find out how to get started online at our Website.

http://www.Investments4Families.com

All good wishes,

Dori Friend- President
Sonic Rocket Investments, Inc.
(209) 274-6363
     
     
Spam Assassin™ Score: 23.3
SUBJECT: "your family" (2.9 pts)
BODY: "no investment" (2.9 pts)
BODY: "for only pennies a day (2.9 pts)
BODY: "while you sleep" (1.7 pts)
BODY: "additional income" (2.9 pts)
BODY: "money making" (2.7 pts)
BODY: "be your own boss" (2.9 pts)
BODY: "financial freedom" (4.3 pts)
BODY: "click below" (0.1 pts)
   
 
Spam Assassin™ Score: 0.1
BODY: "click below" (0.1 pts)

This is the Screen shot of e-filtrates SpamAssassin Report BEFORE I fixed it.
Notice the 23.3 total score! Ouch!



(50%of actual size)

 
 

Spam Checker two
The second Spam Content Detection System is based on multiple data bases that I have found of Spam trigger words and phrases. Run your email through that and there isn't a chance that you leave anything that remotely resembles a Spam trigger word or phrase in your email.

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Find all trigger words ever used
Even though they are based on older filtering systems, we still can leave this out of our checking system.
   
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Multiple databases
I didn't stop at one or two databases, I literally filled up the thing with every trigger word and phrase imaginable.
   
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Easy to use interface
Just like Spam Content Checker 1, this one is also easy to use.
   
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Replace your trigger words with non-trigger alternatives
Check out the tool below for details.


Click Here to see screen shots.
(I couldn't put them all on the page, it would of taken forever to download ;)





Don't want to Read? Listen to it!

Trigger Word/Phrase Suggestion Tool

OK, if you are like me, you have a hard time thinking up alternative words and phrases to replace the trigger ones. No problem!

I sat down the other day with a marketing genius, not a small one, but a HUGE one. I met her at Apple Computer where she was the Director of Product Marketing and now as a top consultant for Fortune 100 companines she delivers marketing advice to the likes of Microsoft, HP and of course Apple.

Together, (well, she did most of it) we came up with multiple alternatives for each trigger word and phrase. Then, I didn't stop there, I
hired two more copy writers to give their input on alternatives.

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3-7 alternatives for you to choose from
Now you can replace your trigger words and phrases with sensible, creative non-trigger ones.
 
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Creative and out of the ordinary
These alternative words and phrases didn't just come out of the thesaurus. They came from top professional wordsmiths. And yes, there are the obvious normal alternative ones too.
 
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Easy to use
Works much like a spell check. You have the option to change to one of ours, one of your own, or ignore it completely.
 
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Take a look at it.

Click Here for Screen Shots.
 




Don't want to Read? Listen to it!

Now once you have done all that work checking and then replacing your trigger words and phrases, the last thing you want is your email not to go through because you or your ISP is on a Blacklist!

There are several around and I believe it is the worst form of Spam Filtering, (MAPS reports 34% false positives) none the less, since many Spam Filters still employ it, we have to check for it.
   
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Checks multiple databases
Our Blacklist checker searches 9 databases on the Internet to see if you or your ISP is listed. If you are, don't worry. We give you the database and the information you need to get off.
   
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Automatically locates your IP address
This system will automatically pull up YOUR IP address so you don't have to worry about going to your ISP and asking them what it is. This is the default function, so once you are there, just hit, "Check Blacklists" to see if you are on one.

   
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Check other IP, ISPs and host names
It is important if you are not sending your email campaigns from your own servers to check the IP of the servers your are sending from. I have put in the option for you to enter other addresses and search for them as well.
   
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