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E-filtrate
News 5/27/04
First of all, just another reminder that I will be interviewed
by the infamous Ken McCarthy of The System Seminars tomorrow
at 3 p.m. Pacific time. I encourage you to be there (it
is FREE) and since I don't do this too often, who knows
what will pop out of my mouth?! ;)
Click
Here Now to Sign-Up To Listen to the Interview!
Also, I want to give Ken and his next System a plug,
as it is THE place I got the idea for e-filtrate
(I started it in the hotel room that same weekend!) and
it is also the place where I have learned most of my Internet
Marketing skills.
Believe me, with all the bullshit out there, I was so grateful
to come across The System. It IS the REAL DEAL! You have
*MY* WORD on it!
Click Here Now
to Check Out The System!
Now, for the news...
Yes, Microsoft is on the move again. This time, it is a
bit more palatable, so I still have hope. (Not faith...
hope ;)
Microsoft announced on Tuesday that it will work with Pobox.com
co-founder Meng Wong to combine approaches for fighting
Spoofers to create one single standard that would make it
easier for Internet providers to block unwanted junk e-mail.
Both Microsoft's Caller ID for email and Wong's SPF (Sender
Policy Framework) will allow Internet providers to check
messages on the way out and also on the way in.
Basically, what they are doing--and it is the same with
Yahoo!'s proposed DomainKeys--is making sure that senders
are who they say they are. If not, they’re outta there!
And, I like it!
The only problem that has been talked about is that one
program or another will have to be widely adopted for either
to work.
Each company has submitted a proposal to IETF (Internet
Engineering Task Force) for review. So stay tuned on that
one.
As far as SmartScreen (the little protocol that they announced
last week, and which will be included in their upcoming
products, making emails pay in the sense of computing time),
I haven't heard another thing about. So, time will tell
with that one as well.
On the other front...
New state laws are joining the ranks of CAN-SPAM! Now, I
am not a lawyer so don't take any of this as legal advice,
but as far as I know, the CAN-SPAM act DID overstep the
states’ Spam laws, virtually making them irrelevant.
Well... The CAN-SPAM act also empowered states to enact
legislation against "deceptive" email practices.
What that means, if you spoof (pretend to be someone else),
if you use deceptive subject lines, or if you have fraudulent
offers, you are in REAL danger.
AOL has been pushing this legislation which started in Virginia,
Florida, and now moving into to Ohio and Minnesota, with
other states soon to come on board.
The fines?
They differ in each state but range from $500 - $1,000 per
deceptive email to a maximum award of one million dollars.
As always, stay tuned; more is always revealed ;)
Cheers,
Dori |
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