E-filtrate News 5/27/04

First of all, just another reminder that I will be interviewed by the infamous Ken McCarthy of The System Seminars tomorrow at 3 p.m. Pacific time. I encourage you to be there (it is FREE) and since I don't do this too often, who knows what will pop out of my mouth?! ;)

Click Here Now to Sign-Up To Listen to the Interview!

Also, I want to give Ken and his next System a plug, as it is THE place I got the idea for e-filtrate (I started it in the hotel room that same weekend!) and it is also the place where I have learned most of my Internet Marketing skills.

Believe me, with all the bullshit out there, I was so grateful to come across The System. It IS the REAL DEAL! You have *MY* WORD on it!

Click Here Now to Check Out The System!

Now, for the news...

Yes, Microsoft is on the move again. This time, it is a bit more palatable, so I still have hope. (Not faith... hope ;)

Microsoft announced on Tuesday that it will work with Pobox.com co-founder Meng Wong to combine approaches for fighting Spoofers to create one single standard that would make it easier for Internet providers to block unwanted junk e-mail.

Both Microsoft's Caller ID for email and Wong's SPF (Sender Policy Framework) will allow Internet providers to check messages on the way out and also on the way in.

Basically, what they are doing--and it is the same with Yahoo!'s proposed DomainKeys--is making sure that senders are who they say they are. If not, they’re outta there!

And, I like it!

The only problem that has been talked about is that one program or another will have to be widely adopted for either to work.

Each company has submitted a proposal to IETF (Internet Engineering Task Force) for review. So stay tuned on that one.

As far as SmartScreen (the little protocol that they announced last week, and which will be included in their upcoming products, making emails pay in the sense of computing time), I haven't heard another thing about. So, time will tell with that one as well.

On the other front...

New state laws are joining the ranks of CAN-SPAM! Now, I am not a lawyer so don't take any of this as legal advice, but as far as I know, the CAN-SPAM act DID overstep the states’ Spam laws, virtually making them irrelevant.

Well... The CAN-SPAM act also empowered states to enact legislation against "deceptive" email practices.

What that means, if you spoof (pretend to be someone else), if you use deceptive subject lines, or if you have fraudulent offers, you are in REAL danger.

AOL has been pushing this legislation which started in Virginia, Florida, and now moving into to Ohio and Minnesota, with other states soon to come on board.

The fines?

They differ in each state but range from $500 - $1,000 per deceptive email to a maximum award of one million dollars.

As always, stay tuned; more is always revealed ;)

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