I was pretty upset when my emails starting bouncing awhile
ago. But then, figuring out the Spam Filters is one of
those things that you just have to keep on top of cause
the monsters keep growing warts.
So (drum roll, please) here are two NEW things I have
found that are keeping email from getting where you want
it to be:
1) Links in your email.
We knew that too many hyperlinks would often trigger the
Spam Filters, but now even ONE can do the job.
What kind of hyperlink can do this, you ask?
Affiliate links are the major cause of this growing problem.
Those hyperlinks squeal "ADVERTISEMENT" just
about as loud as a pot-bellied pig caught in a drain pipe.
And, they can be as innocent as well.
I normally don't hide my links when I am an affiliate
for someone and am recommending a product (remember the
AudioGenerator Campaign?) I am very open about it; therefore,
I would lay the whole fat link right there in my email.
Im putting the link on my website as a redirect
or plain link. So this is an example of what you will
now see from me, and I also recommend you doing the same.
reason for this is that many Spam Filters are getting
even tougher, and they want to see that the link in the
email matches the "FROM" field in your emails
Heres an example of matching "FROM" address
and link inside email..
an example of a non-matching "FROM" address
and link inside email...
I just did something, and I wonder whether I got through
to everyone. I sent this from my ISPwest email address
(my "real" ISP) because of the second problem
I am going to talk about in a second.
This is a test to see *how* tough it has gotten. My real
ISP is innocent enough, and I think the email will probably
get to all my readers. At any rate, this is what it looks
It will be interesting to see if I get caught for that.
If youre reading this, chances are that it got through.
Please let me know!
Now, on to problem number two.
2) Your "FROM" Email Address.
This started a couple of months ago, actually, and has
just gotten worse. Some shady person out there create
a worm that harvested email address off the Internet and
then sent emails to other harvested email address "from"
what appears to be other harvested email address. Whew!
What this means is, if you have your email address listed
on your website somewhere, you have probably been getting
a TON of email with compelling subject lines, with just
one line of text inside and usually an attachment on it.
No problem, I thought; I have a great "delete"
key. But when I started to get this kind of email FROM
MYSELF, meaning from my email address and I hadnt
sent it, I realized the lid had blown off the beans.
Because it appears that my email address is sending these
erroneous emails, guess who is now blacklisted!
Yep, thats right: ME!
Well, the email address is being blocked by MSN, Earthlink,
Yahoo AOL, and about a hundred other ISPs who have filters
that scan spam email, analyze it, and then come up with
their own barometers of it.
And sorry to say, all of us who have email addresses on
the web are now residing in the belly of the beast and
there is NOTHING you can do about it except get rid of
that address and put another one up on your site using
a GIF, JPEG, or PICT image. Or do what I do cause
Im lazy about creating images: Use the word "at"
instead of "@" in your address. For example,
mine looks like dori/at/e-filtrate.com.
I think most folks understand that it is an email address,
and for now, harvesters aren't targeting the /at/ group.
Now, for that WAY controversial "Do Not Email
Unless you have been in a cave for the last six months,
you know all the flack that has been flying around about
this thing. I think Paul Myers did the best job of explaining
why this was a dead fish that nobody wanted.
You can read his post here:
And the verdict is... NO REGISTRY!
At least for right now. Within hours of the FTC's announcement,
grassroots organizations started their lobbying efforts.
So like always, stay tuned. More will be revealed ;)