of sending email
when I said last week the writing was on the wall, I had
no idea that Microsoft was actually working on a product
called "Penny Black Stamp Project" that is going
to charge senders of email $$ in the way of computing
Their plan would have computers perform a computation
to produce a binary "stamp" -- a short series
of ones and zeros -- prior to sending an e-mail.
In that way, the sending computer would essentially "pay" for every e-mail it transmits with a small amount of extra
For example, if the computation required to produce one
of the binary stamps took 10 seconds to complete, a machine
that under ordinary circumstances could send millions
of messages a day would, with the extra computation time,
be able to produce only about 8,000 messages.
For most users sending anywhere from a few to several
dozen e-mails daily, that doesn't amount to much computation
time. Those who send a lot of messages, however, will
have to buy racks of computers.
I know most of us probably don't even send mail ourselves,
we have services such as aweber.com or aweber.com (yes
I like them ;) but you know what I mean. We have autoresponder
services sending our email.
This strategy will dramatically increase the cost of those
services (who do send massive amounts a day) thus will
increase the cost for our individual service.
And if that wasn't enough to make your stomach turn, here
is one more idea that is reported to be launching this
Goodmail.com, IronPort and Vanquish are all creating systems
that will have senders paying postage to get through to
Can you believe that?
What will happen here is postage "stamps" are
encrypted numbers that filters would automatically pick
up and allow through.
Non-stamped mail would not have the same privileges and
have to be subjected to the ISPs filters.
So, what they are saying, if you pay, you will get through.
Fair enough, but who is winning here?
The services and the ISPs!
The consumer is still going to get mail they don't want.
The difference is the sender will have paid for it, lining
the pockets of those in *control*, those same services
(Now don't email me back saying the consumer will get
part of the money being paid. That is something I would
like to see if it goes that way ((I will take email all
day long)) but don't count on it, and if it happens, I
will eat crow ;)
Yes, the writing is definitely on the wall folks.
Pay-per-send is on it's way!
p.s. I know this is off the subject a little bit, but
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What separates the men from the boys on Adwords? Having
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Get his course.
Get your email through the Spam Filters...ALWAYS!
3451 Dry Creek Road, Ione, California 95640,